Lisa Caldognetto fuses beauty and makeup in an approachable and real way.

Praised for her authentic opinions with fun and honest interactions, Lisa strives to use her platform to share her creativity and knowledge to empower others. She expresses herself in a relatable and identifiable way.

Lisa draws on her expertise as a professional makeup artist to share tips and techniques. She isn’t known for doing one signature style of “Instagram makeup” instead using glowing skin as the base to encourage creative play with product.

Skincare obsessive, Lisa knows that everything starts with a good skincare routine, which helps to prep the skin and also serves as a feel-good ritual. Makeup has such influence to help us feel powerful and able to express who we are. Her tutorials and reels focus on creating real makeup, to celebrate natural features within the skin; pores and all.